What We Do
Services
Every engagement is grounded in direct operating experience — not frameworks developed in a conference room. We have been in these markets, built in these conditions, and navigated these obstacles firsthand.
United States
Cross-industry expansion. Capital markets. Operational entry into sectors that require relationship capital and sector knowledge to unlock.
ASEAN
Philippines · Indonesia · Vietnam · Thailand · Singapore. Deep operator experience across the region's fastest-growing markets.
Cross-Border
U.S. companies entering ASEAN. ASEAN operators establishing U.S. presence. The full corridor, in both directions.
Market Entry & Expansion
You have a product that works. The market you want is real. What you lack is the operational infrastructure, local relationships, and regulatory pathway to enter it without burning two years and significant capital learning lessons someone else already paid for.
- Market feasibility & risk assessment
- Local partner identification
- Regulatory navigation & setup
- Go-to-market execution
Took FICO Philippines from zero to Top 15 global market in under 4 years.
Business Development & Revenue Growth
Revenue in a new market does not follow the same playbook as your home market. The channels are different, the relationships that open doors are different, and the timeline to trust is longer than your board expects.
- Strategic partnership development
- Channel & distributor networks
- Revenue scaling playbooks
- Market positioning
CollectionWorks scaled from Atlanta to 26 countries before acquisition by Temenos.
Capital Raising & Investor Relations
The investors who fund cross-border and emerging market expansion are in a specific network. Getting in front of the right capital — structured correctly, at the right stage — requires knowing which doors to knock on and what to say when they open.
- Investment deck & materials
- Investor targeting & outreach
- Deal structuring support
- Post-investment reporting
$6M+ raised across ventures in ASEAN and the United States.
Startup Formation & Scaling
Building a company in a market that does not yet have the infrastructure to support it is a different challenge than scaling in an established one. The rules are still being written — by whoever gets there first.
- Business model validation
- Team & operations setup
- Early traction strategies
- Scaling frameworks
6 companies founded across fintech, infrastructure, and enterprise software.
Cross-Border Operations
Operating across borders means navigating regulatory environments, legal structures, banking relationships, and local expectations that vary significantly by country — and that change. Getting this wrong is expensive.
- Entity formation & compliance
- Operational infrastructure
- Talent & leadership placement
- Risk mitigation
Operational presence built across Philippines, Indonesia, Vietnam, Thailand, and the U.S.
Infrastructure & Emerging Markets
Some of the most significant opportunities in ASEAN are in markets where the infrastructure required to support a business is still being built. Identifying which gaps represent viable opportunities — and which represent traps — requires having operated in these environments.
- Opportunity identification
- Feasibility & due diligence
- Project structuring
- Execution oversight
300+ infrastructure project implementations delivered across 4 ASEAN nations.
Advisory Alone Doesn't Move the Needle.
Most consulting firms deliver a framework and step back. Purlieu's role is different — structuring the opportunity, guiding execution, building the partnerships, and staying engaged through capital and operational milestones.
Every engagement is managed directly by the firm's founder — bringing three decades of operator experience, not analysis, to the table.
Assess
Honest evaluation of the opportunity, the obstacles, and what execution actually requires.
Structure
Define the entity, capital, partnerships, and regulatory pathway in the right sequence.
Execute
Hands-on and direct. The founder operates across every engagement personally.
Scale
Build the foundation that supports growth — not just the initial entry point.
Ready to move beyond established markets?
No standard intake process. Just a direct conversation about your situation.
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